Public Diplomacy and Nation Brand Online Course

Starts 16th of December 2024

This Public Diplomacy and Nation Branding online course, expertly designed and delivered by some of the world's leading experts, provides an interactive platform for learning and sharing of expertise and experiences. The course stays current with the latest trends in diplomatic education and aims to train the next generation of diplomatic leaders to succeed in the 21st century environment.

The online course is designed to go beyond conceptual understanding of public diplomacy and provide participants with the tools to develop and execute strategies with real-world impact.

The Public Diplomacy and Nation Branding course will expand participants' understanding of the key concepts in this area and equip them with the competitive edge and foundational knowledge needed to navigate the ever-changing diplomatic landscape.

Course Curriculum

Module 1: Week 1: Public Diplomacy Foundation

Module 2: Week 2: Public diplomacy in practice: Road map to Global Engagement

Module 3: Week 3 : Digital Public Diplomacy: The Bright Side and Dark Side

Module 4: Week 4: Nation Brand: Strategy, substance, and symbolic actions

Course Outcomes

Acquiring an In-depth knowledge of relating Public Diplomacy and Nation Brand to the overall foreign policy of a country
Understanding the framework of Public Diplomacy and Nation Brand
Comprehending the main levers and foundations of Public Diplomacy
Mastering the process of developing and implementing a public diplomacy road map
Grasping the concept of Nation Brand through: Strategy, substance, and symbolic actions
Developing transferable knowledge and skills necessary to advance in every field
Enhancing career advancement opportunities in diplomacy with up to date skills and knowledge related to Public Diplomacy and Nation Brand

Download the programme

Module Leaders

Professor Nicholas Cull: A historian and professor in the Master's in Public Diplomacy program at the Annenberg School for Communication and Journalism at the University of Southern California
Professor in Diplomatic Studies at the University of Oxford and Head of the Oxford Digital Diplomacy Research Group
Dr Katherine Brown: President & CEO of Global Ties U.S., the largest and oldest citizen diplomacy network in the United States
Simon Anholt: Over the last twenty years, Simon Anholt has helped more than fifty countries to engage more productively and imaginatively with the international community, and to project their ‘soft power’ more effectively
Dr Jennifer Cassidy: Departmental Lecturer in Global Governance and Diplomacy at the University of Oxford